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Business Marketing

Building your brand

Branding is about building relationships with stakeholders that transcend your products and services. Your brand is shorthand for what your company is all about. With all the volume of competing...

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Business Marketing

Be your own media advisor

Media is a powerful way to deliver key messages to the public, so it is essential to understand how to present your business in a positive manner.  Media comprises all forms of communication...

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Business Marketing

Business awards - you can be a winner too

Entering business and industry awards is a time consuming and intense activity, so is it worth the effort or just an exercise in stroking the company’s ego? In my opinion, entering awards is a...

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Business Case Studies

Better Solutions Through Better Understanding

When Binarix was launched 12 years ago, the potential of websites as a business management, marketing and sales tool was perceived within the SME Market with great interest, as well as...

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E-Business

Building a Successful Affiliate Marketing Program

Affiliate marketing is a way of promoting your products and services via third parties or intermediaries called affiliate marketers. These marketers make use of the online marketing tools like blogs...

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Business Management

Business vs Performance Issues

Much of the frustration around not meeting business goals stems from the illusion that focusing on results, the business issue, will somehow magically improve the result. The problem is that many...

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Business Marketing

Banish Writers Block

Do you ever suffer from writer’s block? You know that awful, frozen feeling of being unable to come up with a single worthwhile thing to say? Or sitting there, staring at a blank page or screen...

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Business Marketing

Balancing Professional and Personal Online

When it comes to social media marketing, it’s important to interact with your followers on a personal level. But then again you’re representing your business, so there is a level of...

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Work Life Balance

Be Passionate about Work - Not Obsessed

Work brings some people intrinsic joy. These people feel in control of their work, feel good about themselves while working, find their work to be in harmony with their other activities....

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Business Management

Better Questions Are the Answer

I used to think that questions were simply sentences with a question mark on the end of them. Over the years I have come to know that questions are an amazingly powerful tool that we can use in many...

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