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Sales Techniques

Developing a Customer Save Program for Your Business

An important part of any business is minimizing customer defections. It’s far cheaper to keep customers than it is to get new ones, so keeping your current customers happy is critical to your...

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Sales Techniques

Does Volume Make Up for Low Price?

The phone rings and the sales manager hears on the other end the all-too-familiar plea of a salesperson. The salesperson tries to convince the sales manager that it makes so much sense to offer the...

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Human Resources

Dealing with the Chronically Late Employee

If six guys on the night shift punch in late at a large factory, it’s not going to cause the business much grief. If employees of a small business decide to sleep in or take a “mental...

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Human Resources

Discrimination

The Work Choices regime has removed or limited the ability of many employees to bring unfair dismissal claims. Employees of companies with 100 or less employees no longer have access to unfair...

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Human Resources

Don't Make Me Angry

When everyone is working hard and under pressure, tempers can very easily become frayed, so how do you manage your own anger and that of your employees? Ours is an impatient age. We press the '...

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Business Marketing

Do you need Public Relations (Part2)

There are flow charts of modules and matrixes. A good practitioner will offer suggestions of formulas for measuring your PR. There’s also the classic model, used in the 80's, but rarely...

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Business Marketing

Direct Mail for Small Business

Direct mail experts spend ample amounts of time reviewing and testing direct mail pieces debating the color, texture, print, tone, wording, phrasing, size of the piece and numerous other issues....

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Business Marketing

Does PR Work for Small Business?

Many small business owners try and handle a PR campaign on their own, and fail due to lack of experience and contacts. If you manage a small business, it is importent to remember the link between PR...

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Business Marketing

Do you need Public Relations?

Do you need Public Relations? This is largely a rhetorical question, Public relations is now recognised as a vital cog in the marketing wheel and everyone wants their turn. There’s evolution...

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Business Marketing

Don't Hand Your Free Publicity to the Competition

Getting a journalist to write about your business is an excellent way to promote your brand for free. But most small businesses aren't making it easy for journalists to write about them. Today...

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