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Business Marketing

Eight SEO Best Practices for SMEs

You’ve probably already been told that search engine optimization is constantly evolving. For a small business owner, this can make SEO sound big and scary and something that you have to pour...

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Work Life Balance

Embrace work-life imbalance

Why is everybody so concerned about work-life balance? According to one urban legend, based on 1950s pop psychology*, workaholics are greedy and selfish people who are bound to die from a heart...

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Retailing

Etail is Retail is Etail

Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever. Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and...

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Business Finance

End of Financial Year Tax Tips

The countdown has begun to the end of financial year. Businesses big and small will be scrambling to get their financials in order – to pay that last invoice, chase that last payment and to...

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Human Resources

Embracing the Unknown is the Key to Tapping Workplace Talent

If you can’t measure it, you can’t manage it. Therefore, managers need a formal, cascading set of KPIs (key performance indicators), KPTs (key performance targets), and annual performance...

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Technology Articles

Eight steps to presenting a winning webinar

In creating an online small business marketing plan, there are many strategies to choose from. Aside from the obvious social media and SEO (search engine marketing) tactics, one popular and effective...

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Business Case Studies

Expand Your Business by Branching Out

The business - Pie Minister After learning his trade working for a famous Sydney pie shop, Will Gregory decided to pack up his chef whites and start his own venture in Melbourne. Armed with plenty of...

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Business Management

Effective Business Reading

How efficiently do you read? Do you have more to read than time allows? You probably don't have to look beyond the top of your desk to realize the importance of reading efficiently. Alec...

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Business Management

Even the Bad Times are Good

Albert Einstein: We can’t solve problems by using the same kind of thinking we used when we created them. Times are tough and they’re getting tougher, it’s getting more and more...

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Business Planning

Edward Deming's 14 Principles: Business Quality Improvement

W. Edward Deming was a champion of quality. If you're trying to figure out where you heard that name before, that's probably where; the concept of quality and the name of W. Edward Deming are...

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