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Sales Techniques

What not to say to a retail customer

Retail selling is quite a different beast to B2B (business to business) or B2C (business to consumer). B2B and B2C selling typically involves a longer selling cycle, higher investment, more complex...

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Human Resources

Want productive employees? Treat them like adults

Sustainable productivity For more than a decade now, I've struggled to define what fuels the most sustainably productive work environment. Perhaps nothing I've uncovered is as important as...

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Business Marketing

Write e-mails people won't ignore

Your clients and colleagues don't have time to engage fully with every e-mail they get. Some of them receive hundreds of messages per day. That's why they start with the ones they can deal...

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Human Resources

Why Remote Workers Are More (Yes, More) Engaged

Who is more engaged and more committed to their work and rates their leaders the highest? A.   People who work in the office B.   People who work remotely If you picked A, you might be as...

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Business Planning

What to Know Before Signing a Commercial Real Estate Lease

Whether you’re looking for office, retail, or manufacturing space for a startup business or seeking to expand your existing business, it’s important to understand the ins and outs of...

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Business Management

When Someone Asks for a Favour

The professional world is powered by favours — busy individuals helping those in their extended networks land highly contested roles, get feedback on ideas, or connect with influencers,...

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Business Planning

What Every Startup Can Learn from Google

You may think your startup has little in common with an industry giant like Google. However, while recently participating in Google’s “Mobilizing Mobile”I was reminded that Google...

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Business Planning

What Do Consumers Really Want? Simplicity

You're probably familiar with the purchase funnel, invented in 1898 by the colorfully named St. Elmo Lewis: he proposed that consumers go from awareness to interest to desire to action, gradually...

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Business Marketing

When to Send B2B Marketing Emails

Timing matters. But it depends who you ask... People are receptive to marketing emails during the first part of their workday. MailerMailer reports most emails were opened between 7:00am and 10:00am...

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Human Resources

Why External Hires Get Paid More and Perform Worse Than Internal Staff

Here is some research sure to rankle every employee who has applied for an internal promotion and been passed over in favor of someone brought in from the outside. According to Wharton management...

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