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E-Business

875 Million Consumers Can't Be Wrong

More than 875 million consumers have shopped online in the past two years, according to the latest Nielsen Global Online Survey.†According to Nielsen, more than 85 per cent of the world's...

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E-Business

Blogging Secrets

Blogs have now reached the corporate and government sectors. Companies like Microsoft and Sun Microsystems have recognised the effects and importance of blogging and are now using them as a way to...

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E-Business

Create an Internet Marketing Plan that Works

A proper internet marketing plan will introduce you to both online and offline customers. If you already have a short-term or long-term business plan drafted, you can include a good Internet...

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Business Case Studies

Why Making Change will Make You Money

According to leading wealth strategist, best-selling author and philanthropist, Chris Howard, today’s business owners need to be change-makers in order to achieve entrepreneurial success. When...

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Business Case Studies

Why Geeks Rule

Aussies love a business that doesn’t take itself too seriously, so perhaps giving his business the self-deprecating name of Geeks2U is one reason for David Hancock’s success. But not the...

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Business Case Studies

Who’s Watching Your Back?

When Kumar Rajaratnam finished years of years of study in physiotherapy, prosthetics and orthotics, back in the mid 1980s, he decided it was time to earn some money and get working. Because Kumar...

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Business Case Studies

The Model Business

By any standard, ModelCo’s rise through the ranks of cosmetic companies has been meteoric. Since its launch in 2002, founder, Shelley Barrett, has established a niche market for innovative...

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Business Case Studies

Three Months to Stop, Revive, Survive and Thrive

Quantum Dynamics had been operating for 10 years when the turn of the century and a new millennium served as a watershed for owners, Louise Woodbury and William de Ora. They were burnt out, the...

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Business Case Studies

The Aspire Advantage

Aspire Advantage is a global management consultancy firm, specializing in Human Resource Development. The company’s portfolio includes the construction, manufacturing, maritime, energy, oil,...

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Business Marketing

The Benefits of Partnership Marketing

Partnership marketing is a great way to link two aligned businesses and leverage the combined reputational benefits of both brands. It often works best when there is a partnership between a not-for-...

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