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Business E-books

Unleashing the Ideas Virus

by Seth Godin Most businesses will not be able to engage in true viral marketing, but all can use the ideavirus approach. Godin has once again written an enjoyable book that cleverly packages...

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Executive Book Summaries

E-Myth Revisited -Why Most Small Businesses Don’t Work and What to Do About It

by Michael E. Gerber Why don’t businesses work? If you can answer this question then you have the magic key needed to make sure your business does not become a statistic. Yes, it is true that...

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Executive Book Summaries

Leadership

by Jack Welch His innovative breakthrough leadership strategies revolutionised General Electric.  

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Executive Book Summaries

Marketing Without Money

by John C Lyons and Edward de Bono Do you want to create entirely new markets?  Or do you want to dominate an existing market but don’t have the marketing budget to compete with the big...

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5

Executive Book Summaries

Purple Cow

by Seth Godin Every day consumers face a lot of boring, invisible, forgettable stuff - a lot of brown cows. But you can be sure they won't forget a Purple Cow. Learn how to put a Purple Cow into...

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Business E-books

The Seven Critical Mistakes When Raising Capital

Business owners can have great difficulty in raising capital from investors. Why? Because they make some basic mistakes. The reason is simple; most business owners are far more concerned about their...

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4

Business E-books

Harness Your Stress to Work for You

A Powerful Guide to Getting the Wellness Edge Today! Stress in our world today is inevitably effecting and impacting all aspects of our lives more and more. Adopting simple powerful strategies and...

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4

Executive Book Summaries

Blink

by Malcolm Gladwell To make sense of ourselves and our behaviour you must acknowledge there can be as much value in the blink of an eye as in months of rational analysis.  

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Executive Book Summaries

Focal Point

by Brian Tracy The central concept behind the Focal Point process is clarity. Through this process you will develop clarity about who you are and what you really want.  

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Executive Book Summaries

Good to Great

by Jim Collins Will you be satisfied with your company just being good enough? Or do you want it to be truly ‘great’? Going from good to great does happen, but it is extremely rare. It is...

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